#brand equity

Discover 2 curated intelligence briefings related to this specific topic.

The End of the Clean Interface: Why Visual Noise is the New Trust Signal
Arts, Design & Media

The End of the Clean Interface: Why Visual Noise is the New Trust Signal

For a decade, digital trust was synonymous with white space and rounded corners. Now, a new wave of Neo-Brutalism and anti-design is proving that a little bit of chaos is exactly what users need to believe a product is authentic.

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The Great Erasure: How Minimalist Branding Killed the Brand
Arts, Design & Media

The Great Erasure: How Minimalist Branding Killed the Brand

400 pixels. That is all that remains of a century of heritage. A single, weightless sans-serif font. Zero personality. Pure corporate sterility.

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