Brooches are back: How Shah Rukh Khan, Tamannaah Bhatia and Bollywood are making the accessory cool again
Source Entity
The Indian Express
Bollywood stars like Shah Rukh Khan and Tamannaah Bhatia are revitalizing the fashion accessory market by popularizing statement brooches. These high-profile endorsements signal a major shift toward gender-fluid, luxury styling in contemporary celebrity fashion.
The Resurgence of the Statement Brooch in Bollywood
Fashion is cyclical, and the current resurgence of the brooch—a piece of jewelry long relegated to vintage collections—marks a significant shift in modern styling. Bollywood’s elite, including Shah Rukh Khan and Tamannaah Bhatia, are leading this trend, demonstrating that the accessory is no longer just a relic of the past but a versatile tool for contemporary expression. By integrating these pieces into both traditional ethnic attire and sharp western tailoring, these stars are redefining how luxury jewelry is perceived in the public eye.
High-Profile Endorsements and Global Stages
The momentum for this trend hit a zenith at the 2025 Met Gala, where Shah Rukh Khan appeared wearing a striking diamond-star brooch. This high-profile display on a global stage underscores how the brooch has become a focal point of celebrity fashion architecture. Similarly, the industry has seen a move toward high-craftsmanship pieces, such as Saif Ali Khan’s Tiffany & Co. creation—a complex design featuring 71 white diamonds, a pink sapphire, and a 15-carat yellow diamond 'rock.' These choices reflect a move toward maximalist, statement-driven aesthetics that command attention.
Bridging Traditional and Western Aesthetics
One of the most compelling aspects of this fashion evolution is the versatility of the brooch. Tamannaah Bhatia’s decision to pair a statement brooch with a Manish Malhotra ensemble highlights how these accessories can elevate ethnic wear, adding a layer of sophisticated ornamentation that complements intricate embroidery. Conversely, the transition of the brooch into western suiting—as seen with Saif Ali Khan’s platinum and gold piece—proves that the accessory transcends cultural boundaries, offering a gender-neutral opportunity for flair in menswear.
The Economic and Cultural Impact on Luxury Fashion
The endorsement of such high-value items by leading actors creates a ripple effect throughout the luxury retail sector. As celebrities opt for bespoke or high-end designer brooches, they influence consumer behavior, driving demand for statement pins that serve as a focal point for an outfit. This trend is not merely about ornamentation; it is about the assertion of status and the curation of a 'personal brand' that balances heritage with modern, avant-garde sensibilities.
Predicting Future Trends in Celebrity Styling
Looking ahead, we can expect the brooch to become a staple of red-carpet styling rather than an occasional outlier. As designers continue to craft increasingly intricate pieces, the brooch will likely evolve into a canvas for technological and artistic innovation, mirroring the complexity of the Tiffany & Co. bird design. This trend signals a departure from the minimalist leanings of the last decade, suggesting a future where bold, structural jewelry becomes the defining characteristic of celebrity fashion narratives.