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The Indian Express

Want to quit and start a business? This Indian CEO is paying employees to leave

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The Indian Express

November 13, 2026
Want to quit and start a business? This Indian CEO is paying employees to leave

iD Fresh Food CEO Musthafa P C has launched a pioneering policy offering employees mentorship, partial pay, and a safety net to pursue their own entrepreneurial ventures. This initiative aims to foster innovation while allowing staff to return if their startup plans fail.

Fostering Innovation: The iD Fresh Food Entrepreneurship Initiative

In a transformative shift for corporate culture, Musthafa P C, the CEO of Karnataka-based iD Fresh Food India, has introduced a bold policy designed to turn employees into entrepreneurs. By actively supporting staff who wish to depart and launch their own ventures, the company is positioning itself as an incubator rather than just a traditional employer. This move signals a significant departure from standard retention-focused corporate strategies, prioritizing the broader development of the entrepreneurial ecosystem over rigid employee tenure.

The Mechanics of the Policy

The initiative is built on a tripartite support system. First, aspiring founders gain direct access to mentorship from iD Fresh Food’s leadership team, leveraging the company's institutional knowledge to navigate the initial stages of business development. Second, participants are granted access to the company’s established business ecosystem and its extensive partner network, effectively lowering the barrier to entry for new startups. Finally, the inclusion of a partially paid sabbatical provides essential financial stability during the high-risk incubation phase of a new venture.

A Safety Net for Risk-Takers

Perhaps the most striking element of this policy is the 'revolving door' provision. By allowing employees to return to the company if their entrepreneurial pursuits do not succeed, Musthafa P C is effectively mitigating the fear of failure that often discourages potential founders. This safety net is a critical psychological tool, enabling talent to test their ideas in the marketplace without the existential threat of total income loss, which is often the primary deterrent for middle-class professionals considering a startup path.

Broader Implications for the Indian Startup Ecosystem

This initiative by iD Fresh Food reflects a growing maturity in the Indian business landscape. Rather than viewing the loss of talent as a liability, the company is embracing a model of 'alumni entrepreneurship.' This approach not only enhances the brand's reputation as a talent-forward organization but also potentially creates a network of friendly, like-minded businesses that share the same DNA as the parent company. It is a strategic move that could pay dividends in long-term industry influence.

Predicting Future Trends

If successful, this policy may serve as a blueprint for other Indian firms looking to retain high-potential talent in an increasingly competitive job market. By fostering a culture that celebrates initiative rather than penalizing it, companies can create a more dynamic and loyal workforce. We can expect to see more organizations experimenting with flexible sabbatical models and ecosystem sharing, as the traditional model of lifelong corporate employment continues to evolve alongside the rise of the digital-age founder.

Conclusion

Musthafa P C’s initiative is a visionary step that aligns corporate objectives with individual growth. By providing mentorship, financial support, and a safety net, iD Fresh Food is not just encouraging entrepreneurship—it is actively investing in the next generation of business leaders. This model sets a high bar for corporate social responsibility and internal talent management, proving that a company's success is not mutually exclusive with the success of its employees.

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