Build globally competitive media and entertainment companies: I&B Secretary
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I&B Secretary Chanchal Kumar has urged the Indian media and entertainment sector to shift toward original intellectual property and sustainable business models. The goal is to transform India into a global hub for creative content, technology, and talent.
India's Strategic Pivot in Global Media
On October 15, 2026, the Information & Broadcasting Secretary, Chanchal Kumar, set a bold vision for the Indian media and entertainment industry during the Confederation of Indian Industry (CII) Big Picture Summit 2026. The core of his message was a transition from mere scale to substantive value, urging industry leaders to prioritize original intellectual property (IP) and sustainable business models. This directive marks a pivotal shift in how India intends to participate in the global digital economy.
Moving Beyond Scale to Sustainable Value
Historically, the Indian media industry has been recognized for its sheer volume of output and massive domestic consumption. However, Mr. Kumar’s emphasis on 'sustainable business models' suggests a maturation phase. By moving beyond scale, Indian firms are encouraged to focus on quality and profitability, which are essential for attracting long-term international investment and competing with established Western and East Asian media conglomerates.
Leveraging India’s Unique Cultural Capital
India possesses an unparalleled advantage in its rich storytelling traditions and vast cultural diversity. The I&B Secretary highlighted that these assets are the foundation for creating lasting economic and cultural value. By codifying these narratives into original IP, Indian media houses can ensure that their cultural exports retain ownership and brand recognition globally, rather than serving as outsourcing hubs for foreign studios.
The Role of Technology and Talent Integration
Positioning India as a 'leading source' of technology and talent is a strategic move to integrate the nation deeper into the global media supply chain. The synergy between India’s burgeoning tech sector and its creative industry is expected to drive innovation in content delivery, such as AI-driven production and immersive media experiences. This dual-focus approach ensures that India provides both the creative 'soul' and the technical 'infrastructure' for future global content.
Future Trends and Global Competitiveness
Looking ahead, the shift toward global market expansion will likely require Indian companies to adopt more aggressive international distribution strategies. As India establishes itself as a hub for global media companies, we can expect to see an increase in cross-border collaborations and a stronger presence of Indian content on global streaming platforms. This trajectory points to a future where Indian media firms are not just participants, but leaders in the global entertainment ecosystem.
Conclusion
The mandate delivered by the I&B Secretary at the Big Picture Summit serves as a roadmap for the next decade of Indian media growth. By focusing on original IP, technological prowess, and sustainable growth, India is well-positioned to convert its massive creative potential into a dominant global presence. The success of this vision will depend on the industry's ability to balance its traditional storytelling strengths with modern, data-driven business practices.
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