In fertiliser sales dip, a lesson for policymakers
Source Entity
The Indian Express

Fertiliser sales have declined across India due to poor monsoon rainfall and El Niño-induced dry weather. This drop in demand persists despite increased domestic production and higher import levels.
The Cooling Demand for Fertilisers: A Symptom of Climate Volatility
Recent data indicates a notable downturn in fertiliser sales across India for the period of April through September, compared to the same timeframe in 2025. This trend encompasses the entire spectrum of agricultural inputs, most crucially urea—the nation’s most subsidized and widely utilized fertiliser. Despite an environment where domestic production and imports have both seen year-on-year growth, the market is witnessing a contraction, signaling a fundamental shift in farmer behavior and agricultural stability.
The El Niño Factor and Rainfall Deficit
The root cause of this consumption slump is deeply tied to the meteorological challenges faced by the Indian subcontinent. The 2025 southwest monsoon season recorded an all-India rainfall deficit of 12.6 percent. This shortfall was not uniform; it manifested as significant, localized droughts in critical agricultural zones, including the South, Marathwada, Vidarbha, Saurashtra, Kutch, Rajasthan, Bihar, and various Northeastern states. When the skies fail to provide adequate moisture, the economic rationale for farmers to invest in costly inputs—even subsidized ones—disintegrates.
The Direct Correlation Between Rain and Nutrient Offtake
Fertiliser consumption serves as a real-time proxy for the health of the kharif season. The application of nutrients like urea is contingent upon soil moisture levels; without sufficient rainfall, applying fertiliser is not only economically risky but potentially damaging to crops due to the risk of nutrient runoff or lack of absorption. The reduction in nutrient offtake is a direct response to the lack of adequate rainfall, which prevented farmers from engaging in traditional sowing and maintenance practices. The data suggests that while acreage for kharif crops might have remained relatively stable, the intensity of input application has plummeted.
Broader Economic Implications for Policymakers
The disconnect between high supply (production and imports) and low demand creates a significant inventory challenge for the agricultural sector. Policymakers are faced with a complex scenario: how to balance the necessity of maintaining robust stock levels to ensure food security against the reality of climate-induced demand destruction. This situation highlights the vulnerability of India’s agricultural input market to climate-driven shocks, suggesting that current policies may need to integrate more agile forecasting models that account for extreme weather patterns like El Niño.
Future Trends and Resilience
As climate variability becomes a more permanent fixture of the agricultural landscape, stakeholders must prepare for increased volatility in input demand. Future trends will likely favor precision agriculture and micro-irrigation systems that reduce the reliance on rainfall-dependent fertiliser application. Policymakers will likely need to shift focus from merely subsidizing volume to supporting climate-resilient farming techniques that ensure yields remain protected even when the monsoon fails to deliver the expected precipitation. This period of depressed sales should be viewed not just as a market correction, but as a critical diagnostic warning for the future of Indian food production.