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‘Wangchuk’s campaign of falsehood’: Ladakh admin hits back on activist’s booze shop claims

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Naveed Iqbal

October 30, 2026
‘Wangchuk’s campaign of falsehood’: Ladakh admin hits back on activist’s booze shop claims

The Ladakh administration has dismissed activist Sonam Wangchuk's claims regarding a proliferation of liquor shops as false and imaginary. Officials confirmed the controversial 2026-27 excise policy was withdrawn in August following public feedback.

The Controversy Over Ladakh’s Excise Policy

Recent tensions have emerged between climate activist Sonam Wangchuk and the Ladakh administration regarding the region's excise policy. Wangchuk publicly alleged that the Union Territory was witnessing a surge in liquor shops, claiming they were appearing in "every nook and corner." He drew a pointed comparison to Gujarat, a state that maintains a strict prohibition policy, questioning why Ladakh would move toward liberalization.

Administrative Rebuttal and Fact-Checking

The Ladakh administration has responded with a firm denial, labeling Wangchuk’s claims as "false," "baseless," and "totally imaginary." According to official records, the administration clarified that the Excise Policy 2026–27, which was initially notified in June, was officially rolled back on August 6. This decision was reportedly taken after considering feedback and suggestions from local residents and various social organizations, indicating a responsive governance mechanism rather than a systematic push for alcohol expansion.

Analyzing the Claims of Civil Unrest

On October 22, Sonam Wangchuk intensified his campaign by alleging that protests had erupted in the Zanskar area specifically over the sale of liquor. He further supported these assertions on social media by sharing videos purportedly showing women protesting against these developments. The administration’s categorical rejection of these claims suggests a significant disconnect between the activist's narrative and the ground reality as recorded by local authorities.

Policy Evolution and Public Sentiment

The core of this issue lies in the tension between developmental policy shifts and the cultural sensitivities of the Ladakh region. When the administration introduced the new excise framework, it was met with enough concern that they ultimately chose to retract the policy in early August. This timeline suggests that the administration has already addressed the primary grievance that Wangchuk is currently highlighting, rendering the claims of an ongoing, widespread proliferation of liquor shops factually inconsistent with the current policy status.

Broader Implications for Regional Governance

This incident highlights the power of social media in shaping regional narratives and the challenges faced by administrations in countering viral claims. By utilizing video content, Wangchuk has successfully kept the focus on cultural preservation. However, the administration's swift move to provide a timeline of the policy rollback demonstrates an effort to maintain public trust and transparency. Moving forward, the relationship between the Ladakh administration and local activists will likely remain strained as both sides navigate the complexities of governing a sensitive border region that is undergoing significant administrative transitions.

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